Our approach
The different steps
Discovery workshop and brand strategy
We organize a collaborative workshop to deeply understand your business, your values, your vision and your objectives. We analyze your market, your competitors and your positioning to define a clear brand strategy that will guide all visual creation.
Concept creation and creative direction
Based on the defined strategy, we develop several creative concepts for your brand identity. We explore different visual directions, color palettes, typographies and graphic styles to identify the approach that best communicates your essence.
Logo and base elements development
We create your main logo as well as its variants (horizontal, vertical, monochrome versions, etc.). We also develop the base elements of your identity: color palette, typography, icons and graphic patterns that form the foundation of your visual system.
Complete brand guidelines creation
We develop a comprehensive brand guidelines that defines the use of all visual elements of your brand: logo usage rules, color application, typographic hierarchy, image styles, visual tone and application examples on different materials.
Application on digital and print materials
We apply your new identity to your existing and future communication materials: website, mobile applications, marketing documents, business cards, email headers, presentations, etc. We guarantee perfect visual consistency across all channels.
File delivery and guidelines
We deliver all source files (logos in different vector and bitmap formats, brand guidelines files) and create a complete usage guide. This guide allows your teams and partners to correctly apply your brand identity autonomously.