Our approach
The different steps
Creative brief and industry analysis
We organize a briefing session to understand your needs, values, vision and objectives. We also analyze your industry and competitors to identify existing visual codes and differentiation opportunities.
Creative research and concept exploration
We explore different creative directions by developing several logo concepts. Each concept explores different approaches (typographic, iconographic, abstract, etc.) to identify the one that best communicates your identity and message.
Concept development and refinement
We develop and refine the most promising concepts by working on details, proportions, spacing and visual balance. We create several variants of each concept to offer you options and explore different possibilities.
Presentation and final concept selection
We present the developed concepts with explanations on creative choices and meanings. Together, we select the concept that best matches your vision and refine details according to your feedback to arrive at the final version.
Variant and format creation
We create all necessary variants of your logo: horizontal and vertical versions, monochrome and color versions, versions for light and dark backgrounds. We also prepare files in all necessary formats (vector, high-resolution bitmap, web formats).
File delivery and usage guide
We deliver all source files of your logo (AI, EPS, SVG, PNG, JPG) as well as a simple usage guide that defines usage rules, minimum spacing and best practices to guarantee consistent use of your logo.