Custom logo creation for Swiss SMEs. Professional, memorable and industry-adapted logo design. Strong visual identity that effectively communicates your values and strengthens your brand image in the Swiss market.

Our approach

At esaho, we create custom logos that capture your company's essence and effectively communicate your message. An effective logo is much more than simple graphics: it's the visual symbol of your brand that must be memorable, recognizable and adapted to your industry. Our creation process begins with a deep understanding of your business, your values and your positioning. We then explore different creative directions to develop a unique logo that stands out from your competitors while remaining professional and timeless. We create logos that work perfectly in large format as well as small, in color as well as black and white, and that adapt to all your digital and print communication materials.

The different steps

01

Creative brief and industry analysis

We organize a briefing session to understand your needs, values, vision and objectives. We also analyze your industry and competitors to identify existing visual codes and differentiation opportunities.

02

Creative research and concept exploration

We explore different creative directions by developing several logo concepts. Each concept explores different approaches (typographic, iconographic, abstract, etc.) to identify the one that best communicates your identity and message.

03

Concept development and refinement

We develop and refine the most promising concepts by working on details, proportions, spacing and visual balance. We create several variants of each concept to offer you options and explore different possibilities.

04

Presentation and final concept selection

We present the developed concepts with explanations on creative choices and meanings. Together, we select the concept that best matches your vision and refine details according to your feedback to arrive at the final version.

05

Variant and format creation

We create all necessary variants of your logo: horizontal and vertical versions, monochrome and color versions, versions for light and dark backgrounds. We also prepare files in all necessary formats (vector, high-resolution bitmap, web formats).

06

File delivery and usage guide

We deliver all source files of your logo (AI, EPS, SVG, PNG, JPG) as well as a simple usage guide that defines usage rules, minimum spacing and best practices to guarantee consistent use of your logo.